Propane providers generate significant revenue when they fuel school bus fleets. The challenge: how do you actually educate and influence the decisionmakers: school officials, transportation directors, and others?
Now, there’s a cost-effective solution: PROPANE BUS UPDATE, a monthly e-newsletter program. This ready-made resource enables you to reach stakeholders in a place they visit multiple times a day: their email in-box.
We do the work, your company gets the attention … and you earn a reputation as your area’s propane expert.
Our team manually compiles publicly available contact information to create your custom database. You choose the districts and relevant personnel - we do the research.
We establish your dedicated email marketing account and design a template that showcases your brand. All campaigns arrive from your company's email address include a link to your website.
Our experienced content team develops monthly issues of PROPANE BUS UPDATE. Your audience gets consistent details on advantages of propane: lower costs, cleaner air, a quiet ride, and more.
Our data team promptly provides you with a report 72 hours after each month’s campaign: open rate, click-to-open rates, total opens, click-throughs, and more.
AUDIENCE RESEARCH:
We build a custom contact list based on your input about parameters: school districts/counties, job titles, and more.
We can also include any email addresses your company chooses to provide.
ACCOUNT CREATION: We establish create a custom email marketing account that houses your audience, manages deliveries, provides robust reporting, and handles compliance with regulations.
CUSTOM DESIGN: We create a branded template with your logo and a description of your company. We also include a button link back to a web section, form, or other landing spot. Every issue of PROPANE BUS UPDATE will be delivered from an existing email address that uses your domain.
YOUR FIRST CAMPAIGN ... FAST: Within weeks, we deliver your first issue. Our team develops compelling email campaigns every month - using your branding - that reaches influencers in your market: transportation directors, board members, finance directors, and others you choose.
AN ADVANCE LOOK: We send a preview of each month’s issue to one designated member of your team, so that you understand the topics and content prior to distribution.
GET THE RESULTS: Approximately 72 hours after a distribution, we deliver a report that shows your open rate, clickthrough rate, opt-outs, and other performance data. Also available for an extra fee: an in-depth report that shows which recipients actually opened an issue or clicked a link.
PROPANE BUS UPDATE costs far less than a creating a direct mail program, organizing an event, or buying a display ad. You reach the right audience and get measurable results ... all without any additional burden to your team. There's no commitment ... cancel at any time:
SETUP: $895 (account creation, custom template, research up to 400 contacts; tiered pricing for higher quantities)
MONTHLY FEE: $795/mo. (includes content research, design, delivery, and reporting)
ANNUAL DISCOUNT: Sign up for a 12-month subscription, get a 10% discount
PROPANE BUS UPDATE is a subscription service that connects propane marketers with a custom-built audience of local school officials. Our team has created and delivered dozens of email campaigns to school officials and hundreds of campaigns on other topics for propane marketers, energy companies, manufacturers, and other clients.
PROPANE BUS UPDATE is affiliated with Beeler Communications, a public relations and marketing firm with a team of professionals with deep experience in journalism, e-mail marketing, content development, and other disciplines.
Complete our form below, and we’ll schedule a phone meeting or email exchange to answer any questions. Ready to go? We’ll send you an Enrollment Form and gather the details we need for the Setup phase.
Once a company takes advantage of a subscription, they have exclusive rights to their service area. PROPANE BUS UPDATE will not accept subscriptions from a competitor.
The base subscription includes the content developed by PROPANE BUS UPDATE and the information on your approved template. We can develop customized content or add provided content for an additional fee.
Yes. Reports of the specific recipients who opened and/or clicked PROPANE BUS UPDATE are available for an additional fee.
PROPANE FLEET UPDATE cannot allow direct customer access to any database because our team must assure compliance with all email marketing regulations.